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Insights
Intellectual property expertise
Registered IP rights
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Technological innovation is protected by patent rights
Registered designs
Aesthetic and visual features are protected by registered designs
Registered trade marks
Branding is protected by registered trade marks
Advisory services
Software patents
Software patents require a particular skill set
Startup IP strategy
Strategic insight and execution are essential
Portfolio building
A robust vision and strategy provides direction
Client outcomes
Commercial launch IP
Protection decided before you launch
Venture-ready IP
A position your next round can stand on
Exit-worthy IP
Portfolios that shine under diligence
Litigation-grade IP
Strength that settles disputes cleanly
Case studies
Fox Factory: textbook patent execution
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Rockstar IP: don't hate the player
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Australian patent application procedure
Australian design application procedure
Australian trade mark application procedure
Practice news
Support and sufficiency in Australia aligning more with European norms
Excess claim fees in Australia from 1 October 2024
Grace period of 12 months from 10 March 2022 for Australian registered designs
Validity of Australian registered trade marks hinges on suitable ownership
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Patents
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Registered IP rights are the core of our business
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Software patenting trends across Australia, United States Europe
Article
Contact
Portfolio building needs a whole-of-business approach
to consolidate a competitive position
where to start
Portfolio building strategy
Article
Β·
May 15, 2025
Building a patent portfolio with commercial purpose
A patent portfolio's value lies in controlling the ground competitors need to occupy, not in its size. How to position patents with commercial purpose.
PATENTSΒ vs TRADEΒ SECRETS
Case study:Β balancing patents vs trade secrets
Case Study
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June 25, 2026
Rockstar IP: don't hate the player
GTA 6 is coming and it's an undeniable milestone that the sector has definitively eclipsed Hollywood commercially.
PORTFOLIO BUILDING FAQ
Portfolio building questions, answered with clarity
How much should I budget to obtain and maintain an Australian patent?
Professional fees typically involve preparation of a patent specification, which is a description and collection of drawings describing the invention.After filing, the major procedural hurdle before acceptance and grant. Consult you patent advisor regarding a budget allocation and timelines, though anticipate perhaps $10,000 to $20,000 over two to four years, depending on technical complexity and merits of the invention. Annual renewal fees begin after the fourth year and escalate over the patent term β plan for several thousand dollars across the life of the maximal life of the patent, which is gnereally 20 years. The commercial benefits of protection should outweigh patent costs by a high multiple to warrant patent maintenance.
What are the IP risks in engaging freelance contractors and offshore development partners?
Under Australian law, independent contractors be default own the IP they create unless an agreement specifically provides otherwise. This means software, creative works, and technical innovations developed by contractors may belong to the contractor, not your business. Usually, a contractor will have no interest in using the IP themselves. Their can however be some possibility they resell your work in effect to your existing or prospective competitors, or making a claim over your own registered rights at the most inopportune time. The Australian Designs Act provides some protection for the commissioning party via s13(1)(b) but no such parallel commissioning provision appears in the Australian Patents Act. Written IP assignment agreements are recommended before work commences and should be non-negotiable. Offshore arrangements introduce additional complexity around enforceability and jurisdiction that must be addressed in the contracting structure.
What does 'portfolio management' actually involve in practice?
Portfolio management is the ongoing process of maintaining, monitoring, evaluating, and strategically developing your IP assets to maximise commercial value and competitive protection. Portfolio management may focus on patents, but also includes registered designs and registered trade marks. It includes renewal and annuity management, prosecution oversight, competitive monitoring, licensing activity, enforcement decisions, and regular strategic review. For businesses where IP is a core value driver, portfolio management is a continuous and active function, not a periodic administrative task.
How do I know if my existing portfolio is actually working for my business?
A portfolio audit assesses each registered right against three questions: is it legally current and defensible; does it align with commercially significant activity today; and does it align with your current and anticipated business direction? The audit typically reveals both savings and gaps. Portfolios accumulated over time frequently contain rights that are administratively maintained but strategically obsolete, while critical new innovations or product lines remain unprotected. Most portfolio owners report that their portfolios are both too big and too small, just in different areas.
How should I handle patent renewal decisions as my startup evolves?
Renewal decisions should be assessed against commercial relevance, enforceability, licensing potential, and competitive deterrence value. Ideally you institute some basic decision logic to avoid re-prosecuting the same dilemmas each review. Quarterly scoing logic around relevant categories is a good starting point. Maintaining patents purely from inertia is expensive and creates administrative burden without return, and is strageically stale. Conversely, allowing commercially valuable patents to lapse for cost reasons is a significant strategic error. Annual or quarterly renewal reviews, particularly for maturing portfolios, are basic management hygeine.
What is patent watch and why does competitive monitoring matter?
Patent watching (or competitor watch service) provides systematic alerts when competitors file or are granted patents in your technology space. This enables you to track competitor R&D direction, identify potential blocking rights before they grant, consider oppositions where appropriate, and inform your own filing strategy. Studying competitor patenting actuvity can allow you to infer your competitor strategic intent years before it becomes evident through ordinary commercial activity. For businesses in fast-moving technology sectors, proactive competitive intelligence can be of significant strategic value.
Can I leverage my patent portfolio offensively, and what does that mean in practice?
Yes. A patent portfolio can be used offensively to exclude competitors from key technology areas, to drive licensing revenues, to support cross-licensing arrangements that provide access to third-party technology, and as leverage in commercial and M&A negotiations. Building an offensive portfolio requires deliberate, forward-looking claim drafting: not just protecting your current product, but anticipating where the technology and market are heading and filing into that space.
How do I navigate a competitor's patent thicket?
A patent thicket describes a dense web of overlapping third-party patents that makes it difficult for a new entrant to commercialise a particular technology deep within the thicket without risking infringement. Navigation strategies include: designing around identified patents, challenging weak patents through opposition or re-examination, seeking licences or cross-licences, and joining patent pools where they exist. Early FTO analysis is the most important step: identifying key thickets and associated risks before R&D investment is committed is far preferable to discovering them at launch.
What is IP licensing and how can it generate revenue from my portfolio?
Licensing grants third parties rights to use your IP in defined ways, in exchange for royalties or other commercial consideration. This can generate significant revenue without requiring capital investment in manufacturing, distribution, or market development. Licensing strategy requires identifying addressable licensees, valuing the IP, structuring appropriate royalty arrangements, and drafting agreements that protect your ownership while enabling the licensee to generate value. A well-structured licence is a recurring revenue asset. Conversely, there are times when it can be beneficial to licence in key IP properties.
What should a patent portfolio look like to attract serious investor interest?
Investors assess patent portfolios for scope of claim coverage aligned to the most promising products or features, freedom to operate, geographic coverage aligned with target markets, remaining term, and the degree to which the portfolio creates genuine competitive barriers rather than merely documenting the technology. A single broad, well-drafted patent often outperforms a larger collection of patents with narrower claims of minimal commercial value. Investors are increasingly sophisticated in IP assessment. A portfolio that looks substantial but is easily designed around provides little comfort, and can hurt investor valuations.
How should I manage IP across an international businessβone portfolio or jurisdiction by jurisdiction?
International IP management requires a coherent global strategy executed jurisdiction by jurisdiction. Or by a reasoned segmentation of regions. Centralised IP ownership in an appropriate holding structure is often adopted and can provide administrative efficiency and tax advantages, but must be structured compliantly. Geographic coverage decisions should reflect where you manufacture, sell, and face competitive risk. Regional filing strategies through provide a systematic frameworks for executing an ongoing international rollout.