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September 14, 2022

Exit value follows IP clarity

The form of your exit may not be settled for years, and the preparation cannot wait for it. Transferability is the one requirement every version of an exit shares, and it is built slowly or not at all.

David Perkins
Founder & Principal

An exit rewards the work of a decade and examines it in about eight weeks. By the time the process begins, almost everything that determines the result has already happened. Agreements were signed or they weren't. Rights were filed in one entity or another. Know-how was written down or left in somebody's head. A buyer's advisers read that record, and the record cannot be improved while they are reading it.

The complication is that for most of the preparation, nobody knows which exit is being prepared for.

The destination is usually unsettled for most of the journey

Plans change, and the form of exit changes with them. A business built for trade sale attracts private equity instead. An IPO candidate becomes a merger. A founder intending to sell hands the business to a daughter. Preparation aimed at a single destination is often wasted when the destination moves, and occasionally it makes the alternatives harder.

The preparation worth doing is the preparation that serves every version. One requirement qualifies.

Buyers pay for what can be handed over

Value that cannot move does not survive the transaction. A buyer is acquiring the ability to use, defend and build on the IP after completion, without the seller, and usually inside a different corporate structure. Anything that frustrates that transfer reduces what the buyer is willing to pay for it.

The obstacles are rarely exotic:

  • Rights registered in a founder's name, a dormant holding company, or a trading name rather than the operating entity
  • Inbound licences that terminate or require consent on a change of control, which turn a routine supplier agreement into a veto over the deal
  • Security interests never discharged after the debt was repaid
  • Know-how that exists only in the heads of people who intend to retire with it
  • Trade marks whose goodwill sits with a person rather than the business

Each is ordinary. Each is also close to impossible to fix in the eight weeks available, because the fix depends on somebody else's signature, and that somebody now understands exactly how much the signature is worth.

Every buyer asks a different question, and then the same one

What a buyer wants from the IP varies sharply with who they are.

  • A trade buyer asks whether the rights exclude their competitors, and whether the technology can be integrated into what they already sell.
  • Private equity asks whether the IP protects an earnings stream durable enough to survive the hold period, and whether it supports bolt-on acquisitions later.
  • A public listing asks whether the position can be described accurately in a prospectus and stand up to scrutiny afterwards, which converts loose internal assumptions into disclosure risk.
  • A management buyout asks whether the business is genuinely separable from the parent, particularly where IP was developed on shared systems or held upstream.
  • A family succession asks whether the rights and the goodwill actually sit inside the entity being passed on.

Different questions, and they converge. Every one of them requires the same underlying condition: rights that are owned by the right entity, unencumbered, documented, and capable of being assigned without anyone else's permission.

A decade of decisions, audited in eight weeks

Exit diligence is retrospective, and that is what makes it unforgiving. Investor diligence at a venture round looks at a short history and a long future. An exit process looks at the whole history, often across multiple jurisdictions, several corporate restructures, and a cast of employees and contractors who have long since moved on.

The company cannot produce that record on demand. It either kept one or it didn't. What buyers look for is unglamorous and entirely practical: assignment chains for everyone who contributed, licence files with the change-of-control provisions identified, renewal histories, evidence of use for the trade marks, and a register that reconciles to the rights actually on the public record.

Contemporaneous documents also carry an authority that reconstructions never acquire. A record created in the ordinary course is believed. One assembled during the process invites the next question.

A legible portfolio is worth more than a large one

Buyers form a view about management from the state of the register before they form one about the technology. Applicant names that differ across cases. An address that lapsed with an old office. An entity renamed three years ago and never recorded against the rights. Two applications covering substantially the same ground. Renewals paid annually on a product discontinued years ago.

No single item on that list costs anything to correct, and none of them changes the strength of the rights. Together they read as inattention, and inattention invites a broader question about what else went unattended in the files nobody can see.

Legibility also pays directly. A portfolio an adviser can understand in an afternoon moves through diligence quickly and generates few follow-up questions. A sprawling one generates a list, and every item on a list is an invitation to reprice. Clarity is cheaper to build than scale, and at exit it is worth more.

Where the price actually moves

Findings at exit are more expensive than findings at a funding round, because the warranties survive completion. Ownership and non-infringement warranties in a sale agreement are typically backed by escrow or a holdback, sometimes by specific indemnities for an identified issue, and they remain live for years after the money has been paid.

Warranty and indemnity insurance has become common, and it changes less than sellers expect. Insurers exclude what diligence has already found. A known, unresolved IP problem therefore drops straight back onto the seller, priced into a specific indemnity or carved out of the proceeds. The issue discovered by the buyer costs considerably more than the same issue resolved two years earlier by the seller.

Preparation that survives a change of plan

None of this argues for filing more. It argues for a small amount of deliberate work, repeated:

  • Consolidate ownership in one entity and keep it there through every restructure
  • Maintain a register that reconciles to the official records, not to memory
  • Read the change-of-control clauses in every material agreement before a buyer does
  • Convert critical know-how into documentation held by the company
  • Rehearse the process early enough that the findings are still cheap to resolve

How early depends on what the rehearsal turns up. Administrative repairs move quickly. A missing assignment, an undischarged security interest, a register that no longer reconciles: each of these can be cleared in months, provided the counterparty has no reason yet to negotiate hard.

Portfolio work runs on a different clock. Where the claims cover an earlier generation of the product, or the filings never followed the business into its main markets, the remedy is new applications, divisionals and national phase entries, and those move at the speed of examination rather than the speed of the plan. Allow three to five years. That horizon also leaves room to let genuinely redundant cases lapse, which improves the position as much as filing does and costs less.

The principle worth keeping

An exit converts a business into a price, and IP contributes to that price only to the extent it can be handed over intact. Ownership that is clear, rights that are unencumbered, and knowledge that lives in the company rather than in its people will serve a trade sale, a listing, a buyout or a succession equally well. That is the rare case where preparing for one future prepares you for all of them.

Outcomes

The outcome you are building towards