Startup IP strategy turns direction into leverage that buoys each raise

Thin hardware margins, low barriers to entry and obviousness-prone software claims: how Peloton's patents and litigation show what a subscription business can and cannot protect.

Oura used one acquired patent to control the US smart ring market, and what Ultrahuman's redesign teaches challenger founders.

Launch, raise, exit, enforce: each moment asks something different of the same IP, and each answer was mostly settled in the moment before.

A structured analysis of Fox Factory's virtual patent marking page, and what it reveals about the gap between prosecution and product.

Future Motion, Inc uses a layered utility and design patents strategy to own the Onewheel category.

From 1 July 2026, EU design law protects animations, digital interfaces and virtual objects, and adds a new right against unauthorised 3D printing.

Open-source licences deep in your dependency tree can quietly undermine your patent rights. Why every npm install is an IP decision, and what to do.

GTA 6 is coming and it's an undeniable milestone that the sector has definitively eclipsed Hollywood commercially.

The High Court has refused to hear an appeal, ending the Aristocrat litigation. Software patents should now be easier to obtain in Australia, on paper.

Brand enforcement for consumer products by online takedowns can deliver speed, flexibility and economy

There are critical developments for the new year that should inform your filing strategy for software patents in Australia.

Europe and Singapore soon to be available as searching authorities for Australian applicants of international patent applications

Experts from United States, Europe and Australia assembled to explore jurisdiction-specific best practices over two days in Melbourne

A step-by-step framework for enforcing registered trade marks across markets and channels, starting with an audit of the rights you actually hold.

The Full Federal Court's Aristocrat 2025 decision liberalised patentability of computer-implemented inventions in Australia, confirmed as final in 2026.

Launching a new product? A structured approach to deciding whether to patent, keep a trade secret or publish defensively before you go to market.

How an Australian defence contractor built a trade secrets program from scratch to protect drone swarm technology where patents were unsuitable.

An analysis of Meta's strategic dynamics in relation to its complicated social graph: Apple, Microsoft and Google

Software that controls a vehicle can be patented. Sixteen real examples, from e-bikes and Onewheel to combines and truck convoys, show what gets protected and how to find the equivalent in your own product.

Brand owners should consider carefully what legal entity should own their registered trade marks, as the consequences can be significant

EUREKA marks five years since incorporation: a practice started in a spare room, the rise of AI in IP work, and plans for the next five years.

A patent portfolio's value lies in controlling the ground competitors need to occupy, not in its size. How to position patents with commercial purpose.

Brand owners need to recognise the importance of registered trademarks for e-commerce and social media.

How the Australian Patent Office treated computer-implemented inventions through 2024, refusing many as abstract schemes, and what Aristocrat changed.

A ten-year study found software patent grant rates of 68% in the US, 54% in Australia and 27% in Europe. Why Australia may now move closer to the US.

Ownership is the most neglected part of IP due diligence. Why investors ask whether you own your IP, and why any doubt needs resolving early.

Australia is (for the moment at least) out of step with other offices, particularly United States and Europe, which permit registration of GUIs

Surcharges apply for claims beyond 20 claims as well as official fee adjustments across all services

How founders decide what to patent, what to keep secret and when to spend, through one electric hydrofoil startup’s first filing ahead of launch and funding.

From March 2024, new Australian trade mark applications use the Madrid Goods and Services list, harmonising specifications with major trading partners.

Like it or not, the Courts have concluded that a restrictive approach to internal grounds of validity is warranted

EUREKA sponsored the Churchill Club's Top Tech Trends Debate 2023 at Melbourne Connect, with a spirited panel pitching the next big thing in tech.

Often not at first. The decision logic for when patenting adds real value to a software startup, and when time and money are better spent elsewhere.

Enforcement value comes from accumulated rights that make competing expensive, rather than from any single patent tested in isolation.

Trade sale, private equity, IPO or succession: every buyer values IP differently, and all of them pay only for rights that can be handed over cleanly.

Investors aren't valuing your IP during diligence, they're checking whether it's owned, unencumbered, scoped and usable.

A grace period of 12 months before the priority date covers eligible disclosures made by the designer or design owner, save publication of an overseas design registration

Anyone can sell copies of registered spare parts for repairs in Australia, but not for cosmetic upgrades. How the s72 defence works for owners and sellers.

Australia's innovation patent closed to new filings from 26 August 2021. Existing rights continue through a long sunset over the following eight years.

EUREKA is underway: the company is formed and client work begins, with a focus on software, startups and IP strategy beyond traditional patent firms.

Thin hardware margins, low barriers to entry and obviousness-prone software claims: how Peloton's patents and litigation show what a subscription business can and cannot protect.

Oura used one acquired patent to control the US smart ring market, and what Ultrahuman's redesign teaches challenger founders.

A structured analysis of Fox Factory's virtual patent marking page, and what it reveals about the gap between prosecution and product.

Future Motion, Inc uses a layered utility and design patents strategy to own the Onewheel category.

GTA 6 is coming and it's an undeniable milestone that the sector has definitively eclipsed Hollywood commercially.

How an Australian defence contractor built a trade secrets program from scratch to protect drone swarm technology where patents were unsuitable.

An analysis of Meta's strategic dynamics in relation to its complicated social graph: Apple, Microsoft and Google

Thin hardware margins, low barriers to entry and obviousness-prone software claims: how Peloton's patents and litigation show what a subscription business can and cannot protect.

Oura used one acquired patent to control the US smart ring market, and what Ultrahuman's redesign teaches challenger founders.

A structured analysis of Fox Factory's virtual patent marking page, and what it reveals about the gap between prosecution and product.

Future Motion, Inc uses a layered utility and design patents strategy to own the Onewheel category.

Open-source licences deep in your dependency tree can quietly undermine your patent rights. Why every npm install is an IP decision, and what to do.

GTA 6 is coming and it's an undeniable milestone that the sector has definitively eclipsed Hollywood commercially.

The High Court has refused to hear an appeal, ending the Aristocrat litigation. Software patents should now be easier to obtain in Australia, on paper.

There are critical developments for the new year that should inform your filing strategy for software patents in Australia.

Europe and Singapore soon to be available as searching authorities for Australian applicants of international patent applications

Experts from United States, Europe and Australia assembled to explore jurisdiction-specific best practices over two days in Melbourne

The Full Federal Court's Aristocrat 2025 decision liberalised patentability of computer-implemented inventions in Australia, confirmed as final in 2026.

Launching a new product? A structured approach to deciding whether to patent, keep a trade secret or publish defensively before you go to market.

An analysis of Meta's strategic dynamics in relation to its complicated social graph: Apple, Microsoft and Google

Software that controls a vehicle can be patented. Sixteen real examples, from e-bikes and Onewheel to combines and truck convoys, show what gets protected and how to find the equivalent in your own product.

A patent portfolio's value lies in controlling the ground competitors need to occupy, not in its size. How to position patents with commercial purpose.

How the Australian Patent Office treated computer-implemented inventions through 2024, refusing many as abstract schemes, and what Aristocrat changed.

A ten-year study found software patent grant rates of 68% in the US, 54% in Australia and 27% in Europe. Why Australia may now move closer to the US.

Ownership is the most neglected part of IP due diligence. Why investors ask whether you own your IP, and why any doubt needs resolving early.

Surcharges apply for claims beyond 20 claims as well as official fee adjustments across all services

How founders decide what to patent, what to keep secret and when to spend, through one electric hydrofoil startup’s first filing ahead of launch and funding.

Like it or not, the Courts have concluded that a restrictive approach to internal grounds of validity is warranted

Often not at first. The decision logic for when patenting adds real value to a software startup, and when time and money are better spent elsewhere.

Investors aren't valuing your IP during diligence, they're checking whether it's owned, unencumbered, scoped and usable.

Australia's innovation patent closed to new filings from 26 August 2021. Existing rights continue through a long sunset over the following eight years.

Experts from United States, Europe and Australia assembled to explore jurisdiction-specific best practices over two days in Melbourne

EUREKA sponsored the Churchill Club's Top Tech Trends Debate 2023 at Melbourne Connect, with a spirited panel pitching the next big thing in tech.

EUREKA marks five years since incorporation: a practice started in a spare room, the rise of AI in IP work, and plans for the next five years.

EUREKA is underway: the company is formed and client work begins, with a focus on software, startups and IP strategy beyond traditional patent firms.